Aidan McCullen

Presentation Title:

“Data Driven Content Creation” Newswhip And RTÉ

Presentation Synopsis:

Aidan and Paul will cover the difference between behavioural and declared analytics. They will briefly show how you can use a series of tools to create content that resonates with your audience and explain in common language the science behind it. This is ideal for anyone who wants to create content for editorial or marketing purposes.

Speaker Bio:

Aidan McCullen is an Irish International Rugby Player and spent 10 years as a professional rugby player playing for Leinster, Toulouse and London Irish. In his final years he researched the Irish advertising market and spotted an opportunity in digital advertising. At 31, he started an internship with Communicorp and one year later set up Communicorp Digital. Aidan is recognised in the Irish media industry as the pioneer of innovative cross platform selling and digital media innovation. After countless awards and successful campaigns Communicorp Digital merged with the sales teams of Newstalk, Today FM and TXFM to create Communicorp One, where Aidan was Director of Digital and Innovation for the Group, focusing on strategy, future revenue lines and product advancements. Aidan recently joined RTÉ as Head of Innovation partnerships and funding in an exciting time for Ireland’s state broadcaster.