Andi Jarvis

Presentation Title:

The 6 questions you need to ask before you start digital marketing

Presentation Synopsis:

With a the launch of a huge number of new channels over the last decade, most with incredibly low barriers to entry, it’s never been easier to launch a digital marketing campaign so the world can see your business. But how do you know you’re target the right people? How can you tell if you’re wasting your money? And how do you make this a strategic conversation instead of a tactical one?

Andi will run through an academically researched model that has been tried and tested in industry. He will give you six questions (and maybe more!) that you should ask before jumping into any digital marketing activity.

Speaker Bio:

Andi is the Senior Account Manager at The Tomorrow Lab, a Belfast-based digital marketing agency. Andi started his career working in professional sport, as Marketing Manager for Durham County Cricket Club marketing domestic and international sports events alongside concerts for major artists like Elton John and UB40. Moving to Belfast in 2009, Andi worked in media with UTV, helping to raise the profile on the channel and launching new programmes.

After moving to work in agencies in 2011, Andi has worked heavily in marketing of the drinks industry, working with Budweiser, Beck’s, Tennent’s, Blossom Hill, Yellow Tail and Corona. Andi holds a MSc in Marketing and at The Tomorrow Lab is involved with digital strategy development for a range of clients, including Expedia, Tantastic and a number of professional services.

Andi is also a barbeque fanatic, creator of the fledgling blog about sports business, Eximo Sports Project, and contributor to Irish Tech News. You can find him on Twitter @andijarvis and LinkedIn.