Beatriz is graduated in Design, has a Master in Advertising and two postgraduate degrees in Web Design & Development and in Consumer Psychology. During her Master’s thesis, her main object of investigation was the research reflection on the interception of disciplines related to the study of cognitive behavioural process and consumer profile, the analysis of mobile devices as an emerging technology associated with the evolution of digital software, the importance of mobile applications in small screens as a means of direct communication between brand and consumer, the transfer and introduction of elements associated with the videogame in these same applications, the ludic function as an open door to a more developed permissive marketing, from all she was able to present a possible new structure of the advertising message for the XXI century.
Title: A New User for iEra Devices
Presentation - 10.40-11.00 BeatrizBotaoAlves