Breandán Coss

Presentation Title:

“Commercialisation is the triumph of imagination over experience” (Oscar Wilde might have said, if he had wifi..)

Presentation Synopsis:

Commercialisation, or productisation as the the private sector would view it, is usually the route academic or research centres take when validating the commercial prospect of a great concept on the cut-throat market place.But why should you have to have a PhD in order to get funding to get that brilliant idea off the ground?

Speaker Bio:

As the Principal at Cognito Strategies, I help businesses to develop, scale and add value to their enterprises.

I provide strategy, innovation and enterprise development (management, marketing, branding, sales etc.) advice to businesses. I focus on creating competitive advantages through implementation of blue ocean thinking, value innovation and change management implementation solutions. I undertake pre-commercial and commercial feasibility assignments for both the public and private sectors, with clients in SaaS, e-Learning, e-commerce, m-health, fin-tech and data analytics. I also undertake commercial due diligence and broker investment fundraisers.