Daragh O’Byrne

For 25 years Daragh O’Byrne has been working in the Financial Services application software market, focusing on ensuring that software provides tangible business benefits for customers, and that those business benefits are explained in a clear, concise and compelling way via an integrated set of creative marketing activities that generate results. He is always interested in new challenges, and focused on turning strategy into action, turning action into results in a co-ordinated way.

Talk Title- Overcoming the Imagination Gap: Using Storytelling

Presentation - Sales & Marketing - 15.30 - 15.50 - Daragh O’Byrne