Diarmuid Mc Sweeney

Presentation Title:

The Great Irish Reset

Presentation Synopsis:

The Great Irish Reset is Ogilvy Dublin’s point of view on the dynamics at play in our society today. The name itself encapsulates the significant cultural change that is taking place across the country. It is not about the economy; it is about people. The story behind this cultural change is one of recalibration and resetting; a resetting of values and behaviours. In 2015, Ogilvy partnered with eumom to carry out the latest research into this cultural shift.

Speaker Bio:

Diarmuid has 8 years’ experience working as a Strategic Planner in Ireland & Australia. Working on brand positioning projects at TBWA, his clients included AIG Insurance, Heineken, McDonald’s, Audi & Etihad. He spent the last number of years in Melbourne Australia with AJF Partnership & BWM Dentsu. These roles required significant digital knowledge, which involved conducting UX and consumer journey research projects as well as developing content strategies. Clients here included General Motors Holden, Kmart & Medibank IPO (the 4th largest IPO in the world in 2014). He joined Ogilvy in December of last year as a Senior Strategic Planner.