Mark Mullins

Presentation Title:

Online Media buying The Quantum leap

Presentation Synopsis:

Digital and mobile advertising industry

Shift from standard medias to online ones

Types of online/mobile advertising

Growth of the industry

Challenges to find the right traffic (downfalls of online advertising such as scams…)

how to evaluate the performance of a campaign

Story and advantages of A4G

Speaker Bio:

Mark is an Associate Director with A4G. A4G IS one of the largest advertising networks globally. With access to over 4 Billion page impressions and 420 Million unique users on a monthly basis. While primarily dealing with the gaming industry A4G has many clients across different verticals helping them with both user acquisition and user retention.
Mark has extensive experience in both online and business development. Having previously worked with RTE and Sky Media he has amassed in-depth industry knowledge. Main passions include creating and growing successful sales teams and creating a professional and accountable sales culture.