Morgan Nolan

Presentation Title:

Leveraging the Physical for the Virtual

Presentation Synopsis:

This presentation looks at the importance of leveraging physical-world data to streamline and improve the online experience for consumers as well as helping businesses get maximum value from their online channel. Rapid auto-complete form filling, reducing risk of loss from identity theft and fraud in real time, demographic, geodemographic and geographic profiling and targeting are all processes driven by physical data that support the transactional and behavioural data typically relied on to manage customers.

Speaker Bio:

Morgan is an experienced Data Strategist and Business Development professional. With Data Ireland he develops solutions that enhance the value of an organisation’s data assets. He devises, implements and manages data programmes including data quality management, customer analysis, segmentation, geo-intelligence, database marketing, CRM, customer acquisition and customer retention. With over 20 years’ experience Morgan has worked with many businesses to help them convert data from a latent asset into real strategic value.