Ross O’Mullane has spent half his 16 year career working in various marketing roles at Paddy Power, and has recently become the Marketing Manager for Energia: Ireland’s fastest growing energy provider.Based on his experience and industry case studies, in this talk he’ll explain tricks any company can use to emotionally connect with people & drive brand awareness; tips for acquiring and retaining customers more efficiently; and he’ll give his insights in to how to develop an exciting company culture.